Media coverage like the story featuring Charlie Lodge and Jenny Boymal about stain removal that was shown on Today Tonight this week does a great job of promoting the professionalism of the industry, but we all need to continue to work at promoting our image, so that the consumer understands the importance of hiring professionals to do a quality job.
Advancing the professionalism of the carpet cleaning industry is an important endeavour and something that everyone needs to work towards. Below are a few easy ways to help promote the professionalism of the industry:
Join and support the industry association
The Specialised Cleaning and Restoration Industry Association (SCRIA)* represents the carpet cleaning, upholstery cleaning, restoration and related industries. The association is active all around the country, with local branches in each state. Each branch holds regular meetings, both in person and online, so you can discuss your issues, compare notes about jobs, or even just have a chat with like-minded professionals.
Industry associations are also a great way to have your voice heard. Not happy about a certain rule or regulation? Industry Associations have the power to lobby the government, so bring your concern to SCRIA, discuss it with other members, and organise to get something done about it!
The point of an industry association is to present a unified perspective to the rest of the world (a.k.a. the consumer) – if we have one organisation to present a unified opinion it makes the message a lot clearer. Click here to become a SCRIA member
*Formally known as NUCCRA
Educate your customers
Let’s face it, if we didn’t have customers we wouldn’t be able to work. And seeing as its the customers who pay us, what they think and what they believe is pretty important. However, many customers simply don’t understand the difference between a good carpet cleaning job and a bad one. This ultimately turns all of our customers into price-shoppers, because price is the only part of the job that they can compare.
This means that you have to educate your customers – including those you already have and those you want to have – about what makes a quality job. Write up a couple of articles about what makes a good carpet cleaning job (and why you’re the best technician to deliver a good job) and put them on your webiste. You can even contact your local newspaper and send them one of your articles and a photo of you standing in front of your van (local papers love it when people send them content like this). If you’re don’t like the idea of writing your own articles, scour the web and find some good articles that other people have written and share them with your customers on your Facebook page.
Cosy up to your competitors
No matter what industry you’re in, the thought of working with your competitors always makes people anxious. What if they undercut me? What if they steal my customers? What if they move in on my area?
As the old adage goes, two heads work better than one, and establishing a trusting professional relationship with a nearby competitor can make your life a lot more easier and more profitable. This menas you have somebody to call to give you a hand if the work gets too much. If a client from their area calls you, you can refer them onto your ‘trusted competitor’, and he can do the same for you. If you ever come across any tricky jobs that you aren’t too sure how to tackle, you’ve got someone to call to help you nut it out.
Trust us – working together often gives you better results than working against one another. John Nash (remember the genius from A Beautiful Mind?) even won a Nobel Prize after he pointed this out to the world. Click here to read more about it.
Filed under: Consumer Information, Growing your Cleaning and Restoration Business, Jena Dyco News, Starting a Carpet Cleaning Business | Leave a Comment »