Created your Facebook business page? Check. Uploaded your logo and added all your contact details? Check. Shared your page with all your friends and told them to ‘Like’ you? Check.
With over 8 million active users, businesses are more and more frequently turning to Facebook to market their products and services. As an option that’s easy and quick to use, many business have found that Facebook delivers great return on investment (ROI) mainly because it is totally free.*
However, businesses sometimes have difficulty understanding how to use their Facebook page. Most of the time it isn’t enough to have your Facebook page sitting there waiting for your clients to comment on your wall. You need to effectively use your Facebook business page to get your customer’s attention and keep them coming back to look at it.
Below are a few tips on how you can best use your Facebook page to ensure that your customers interact with you online.
1. Get Chatty
Once you’ve set up your Facebook page, you need use it. Let your customers know what you are up to. Have you had any interesting jobs recently? Will you be offering a new service soon? Are you welcoming a new team member to your company? One of the best things about Facebook is that it’s a very relaxed way of communicating with your customers, so let them know what you’re up to and try to start a conversation.
2. Keep it up
Once the initial excitement wears off, it’s easy to forget to post. ‘I’m too tired to do it today’ and ‘nobody has posted on my page today, so there’s no point’ become easy excuses. But even if it seems like nothing is going on, it’s important that your customers see that you are using your Facebook page on a regular basis. Otherwise, why should they bother posting? If you find you are really running out of time, try to schedule yourself 5 minutes every morning, or every 2nd morning, to log on and share an interesting link, let everyone know what type of jobs you have today, or even just comment on the weather.
3. Interact with your customers
Customer interaction isn’t a given when using Facebook – sometimes you need to try a couple of different techniques before you get people talking back. A good way to generate interaction on your page is to ask questions. What do you like most about having clean carpets? Are you enjoying this beautiful weather? How was your weekend? Similarly, when customers post on your wall make sure to reply.
4. Make it interesting
Let’s face it – sticking to a formula and Reposting the same comment each day can get a bit boring after a while. You can make your page more interesting by sharing interesting links and articles, photos and entertaining video clips and inviting your customers to comment. A good way to make it interesting and to encourage customer interaction is to start up an online competition or rewards program : ‘Tell us how often you get your carpets cleaned and why to go into the running to win 2 movie tickets.’
*Please note that some paid advertisement spaces are available on Facebook as an optional extra.