I don’t know about you, but I seem to get at least 5 emails a day from companies who offer cheap deals and coupons for all sorts or weird and wonderful services and products. You can buy anything from accommodation packages, to beuaty treatments to restaurant meals AND of course carpet cleaning services.
Every week or so there seems to be a carpet cleaning business advertising on one of these sites. Here is one from last week:
This form of advertising brings up a lot of different thoughts:
1. Is it viable to charge $65 for a carpet cleaning service? (and I am assuming the carpet cleaning company does not get all of that – possibly half)
2. Is this an effective tactic for start up carpet cleaning businesses to get out there and build up a database? I think there is some merit in that approach, where you know there is a cost per lead (which you have in all forms of advertising). If I was starting up a carpet cleaning business and decided to use this method of advertising I would ensure that I had a professional looking website which did not make me look like I started yesterday!
3. Is this a good startegy for winter while things are slow to help build up a database?
4. If you are going to use a technique like this to market your carpet cleaning business make sure you develop a startegy for the customers that you get through this referal source:
- how can you make sure they become ongoing customers?
- how can you ensure they refer their family and friends to your business?
Go into each job and ensure you provide them with the highest quality of service.
I would love to hear from companies who have used this method of advertising – how effective is it? Were the leads quality leads? What strategy did you implement to make this work for you?
If you want to discuss ideas for marketing a carpet cleaning business please call Jena Dyco on 03 9815 0175 or visit our website.