Very often I speak to business owners who provide an excellent service to their customers. When we start talking about their business processes they commonly talk about the fact that they do not want to bother their customers by calling them to remind them of future services they have expressed an interest in. All of you who already deal with Jena Dyco will know that we have a very proactive approach to customer service – if a customer has asked that we keep them informed of a particular service we ensure that this is carried out.Customers are genuinely grateful that we have remembered what they have told us and that we are organised enough to know exactly what their interests are.
This brings up quite a few issues. The first matter is that you need to have a system in place to keep customer details and what they want in future. This can be done through a fancy database, or can simply involve writing notes in your diary and going through last years diary on each day to see if customers wanted to be re-contacted to receive your services. We use a database called ACT – it allows us to record each phone call with a customer, as well as any tasks that we need to do associated with the customer. It takes away the need to remember what a customer wanted and allows us to focus on the providing them with a high service.
The next factor a lot of businesses need to deal with is the fear of being rejected over the phone by a customer. If you know you have provided an excellent service to a customer the first time why would they abuse you on the phone when they call back. I always say to my staff – the worst thing a customer can say is “NO – I am not interested”. That is far from a disaster. “Well then Mrs Jones, thanks for you time and please be aware that if you do need anything I am just a phone call away.” Once you start making the calls, it gets easier and easier. The other option of course is to get someone to make the calls who is very good on the phone and can book the work in for you.
A lot of customers are complaining that business is very quiet at the moment. It is a good opportunity to re-connect with last years customers. Write a little script for yourself and stick to it. “Hi Mrs Smith, It is Fred here from Fred’s Carpet Cleaning, I cleaned you carpet a year ago and wanted to see how your carpets are doing?” It is great if you can add details like… I know you have little children in the house … I know you take a lot of pride in how your house looks … To provide this personal service you really need to record the details when you come to the job. It is quite easy to make a tick sheet to complete which gives you lots of details. Or simply write a note in the diary – 3 kids under 5 … dog who sleeps on rug… Write a note with any details that can later help you provide a customised service to your customers.
Let me know how you go.
Filed under: Customer Service, Starting a Carpet Cleaning Business | 1 Comment »